Is SEO the antithesis of journalism and storytelling?

consider the sauce

There’s probably few, if any, folks who visit Consider The Sauce who are unaware what SEO is an acronym for.

But just in case … it stands for Search Engine Optimisation.

It’s a term I’d rarely come across before launching this site.

In the two-something years since, I’ve read quite a lot about SEO and related topics.

But I’m not much further ahead in understanding what it is.

Let alone how it works.

The crux of the matter appears to be what are referred to as “key words”, the skilful inclusion of which in a post can increase the regard Google and other search engines hold a post or website/blog.

The internet is awash with “SEO experts” spruiking their services.

There are those who will tell you it’s a science.

There are as many more who will tell you it’s all hooha and voodoo – and that those claiming they’re…

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