“The Three Most Effective Strategies for Driving Sales Through Social Media”

Manage. Market & Optimize Your Business.

Social technologies provide a powerful collection of marketing tools, and they are inexpensive compared to other forms of marketing. Companies including Starbucks, Nike, Pepsi, Dell, Dirt Devil, IBM and JetBlue have already seen tremendous results from social marketing methods, and they are gaining traction with tools like customer intelligence, email, word-of-mouth campaigns and viral video—all tailor-made to provide huge benefits for businesses.

Let’s take a closer look at three techniques that can make an immediate positive impact on your marketing efforts:

Customer Intelligence — Most organizations simply maintain a database with a name, contact information and company. A customer intelligence strategy would increase the data to 20 or 30 fields of information and would include a mix of business and personal data. This data can be gathered by simply asking, or through harvesting the information from online social sites where your customer already belongs (LinkedIn, Facebook, Twitter, etc.)

Many businesses…

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